The success of last year’s event has whetted our and our customers’ appetite for more. That’s why Enza Zaden Spain is once again organising the Melon House Fair this summer. Under the motto ‘Let’s create value together’, our international experts will be informing growers and traders about the latest developments in our product range for the various markets – and they are all highly promising.
Face to face or online
You can attend the Melon House Fair in two ways: either by visiting our trial fields in Spain in person or online via individual sessions with a virtual tour, presentations and interactive conversations. From 28 June to 9 July, experts from various disciplines will be on hand to answer your questions, explain our varieties and share market knowledge. This time we have deliberately decided to opt for a small-scale event with one-to-one conversations and small group sessions, all of which will be guided by what our visitors want.
Progress
For some years now, Enza Zaden has been investing heavily in expanding its melon and watermelon programme. This year, we have once again made progress in all types of melons. Some varieties have been successfully launched and others have increased their market share. We have also been investing in market research and supply chain collaboration, both for local markets and export destinations in Europe.
Alliances
Thanks to this broad focus, we are offering a new activity at the Melon House Fair 2021: alliance networking sessions. Enza Zaden’s commercial experts will put attendees who want to participate in touch with growers or traders who can help them achieve their business goals and ambitions. We strongly believe that creating value starts with mutual trust and enduring partnerships in the supply chain. Creating and maintaining networks is crucial for long-term success.
Visit the website for additional resources!
All in all, this year’s Melon House Fair will be yet another event you shouldn’t miss out on. Find out more on the MHF website, where you can find 360º virtual demo tours as well as more detailed information about flagship varieties. And if you want to join, contact your local sales representative or send an email to: g.inturrisi@enzazaden.es. It’s quick and easy to make an appointment for an in-person or virtual visit.
